LOUTH GAA AND SPORTS DIRECT ANNOUNCE NEW PARTNERSHIP

Today Sports Direct and Louth GAA announce a 2 year partnership with Men’s Football and
Hurling which will see Sports Direct coming on board as official partner to the Louth Senior,
U20s and U17 teams

Sports Directs’ growing sponsorship portfolio in Ireland shows its commitment to Irish Sport and
true to their values to ‘Champion the legend in everyone’. Adding Louth GAA among many
greats such as principle partners to Cork GAA, LGFA Gaelic4Mothers& Others, Sports Direct
FAI Cup, Northern Irish Football League Sports Direct Premiership and premium partner to the
KPMG Women’s Irish Open. The brand also remains deeply committed to its GAA grassroots
supporter programme earmarked for expansion in 2024.

Pictured at today’s announcement is Kyle Rafferty (hurling), Sam Mulroy (football), Ciaran Downey (football) and Ricky McKeown (hurling)
Mandatory Credit ©INPHO/Morgan Treacy

Managing Director of Sports Direct in Ireland, Leonard Brassel commented “We are
delighted to offer our support to Louth GAA on their inspiring journey in GAA. As a nation,
Ireland has a history of punching above its weight and nowhere showcases that better than in
GAA”.

About Louth GAA…
Chairperson of Louth GAA Peter Fitzpatrick, commented “We are excited about our new
partnership with Sports Direct, that will support us in growth and development of Louth GAA
panels from U17 to Senior in both hurling and football. It is a testament to the belief we have in
our teams and the future. Louth GAA have big plans on and off the field of play, to build on our
recent results, to maintain a presence in Division 2 is a priority, a return to the All Ireland
Championship stages in the later stagesof the 2024 season, compete and at a minimum retain
our Nicky Rackard staus and continue our journey towards a new home in Dundalk with the
development of our own stadium.
The new Louth Home Kit, manufactured by O’Neill’s, goes on sale in Sports Direct stores from
December 7 th 2023. Sports Direct has two newly refurbished stores in Louth, Dundalk Retail
Park and the M1 Retail Park, Drogheda. Fans can expect €10 back in form of a voucher with
every purchase of the new Home Jersey.

ABOUT SPORTS DIRECT
Sports Direct is Europe’s biggest retailer of sports and fitness footwear, clothing, and
equipment. A brand driven by purpose; our mission is to use the powers of sports to champion
the legend in everybody. Whatever your sport, whatever your style, and whatever your ambition,
we offer the quality and choice to make anyone feel like a winner.
Whether it’s GAA, football, running, training, boxing, walking, dance, cycling or swimming, we
aim to serve, support, and inspire with products that bring out the best in everyone. What
started as a high-street store has evolved into the ultimate destination for sport and fitness,
serving millions of customers every week across 24 countries.

Pictured at today’s announcement is Kyle Rafferty (hurling) Francie McMullen (Operations manager Louth GAA), Sam Mulroy (football), Ciaran Downey (football), Peter Sage (Vice Chairman Louth GAA), Ricky McKeown (hurling) and Ciara Murray (Head of Marketing Sports Direct)
Mandatory Credit ©INPHO/Morgan Treacy

For more information, visit Sports Direct at www.SportsDirect.com
IG @sportsdirectireland
TikTok @sportsdirect